VOLUNTEERS IN SUPPORT OF ADVERTISING SELF REGULATI0N
AdMonitors.org is a new training and services program in development
to be offered to Better Business Bureau employees and other volunteers.
The free AdMonitors training will present two new online learning modules.
1 Advertising Self Regulation will focus on the history and tactics of
advertising self regulation, as developed and supported by the advertising
industry and as administered by Better Business Bureaus and the National
Advertising Division (NAD) of the Council of Better Business Bureaus.
2 Serving as an AdMonitor will train volunteers in how to monitor and
report questionable national advertising to AdMonitors.org for its drafting
of formal national advertising complaints to be presented to BBB and NAD.
AdMonitors.org is an independent entity training volunteers
to monitor national advertising in support of BBB and NAD
programs serving advertisers and advertising self-regulation.